 The philosophy behind Clutter Free Design is simple. Your website does not need innovation, excitement, and glamour. Your visitors want a functional and informative site. Attempts to dazzle them are far more likely to annoy them, probably enough that they'll leave. If someone has googled you, they have a specific question in mind, and they're unlikely to devote more than two minutes to digging for the answer once arriving on your page. The primary responsibility of the webmaster is to present useful information clearly and quickly. Requiring the customer to sit patiently as your dazzling flash presentation loads before they can get your phone number is both unnecessary and rude. Treat your potential customers with courtesy. Treat them to a clutter-free design. Satisfied customers include Bell's Collision and The Pumpkin Hook Peddler.
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